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marcus evans middle eastern conferences | MENA CMO: Marketing Leaders
marcusevans middle east conferences

MENA CMO: Marketing Leaders

Breaking the traditional silos by stepping up to be the innovative, data-driven, brand and marketing leader in this digital era

16-18 Sep 2019
Dubai, United Arab Emirates

Conference Workshop

Leading in a “Brand New” Digital World

The Digital Trends that are Transforming the Business Landscape

Workshop Moderator: Filipe Carrera,International Speaker, Author, Trainer and Coach

Company: Tinkle, Portugal & Portuguese Institute of Marketing Management


Why You Should Attend

MENA CMO: Marketing Leaders

The rise of technology has necessitated the need for brands to engage with consumers through experiential marketing. With a booming population of millennials, the MENA region offers a tremendous opportunity for marketers to leverage this trend, drive richer brand experiences that “wow” their consumers and enable them to create and tell their own stories. According to Nielsen; ROI measurement, marketing technology and advertising waste are key concerns among CMOs. Marketing as a growth driver for brands has never been more important and CMOs bear the brunt of this responsibility.

In this age where the consumers’ attention spans are shorter, how do you offer a powerful experience to your target audience?

Join us for our MENA CMO: Leaders, Strategists & Visionaries conference and be the voice of change within your organisation. The time is now for CMOs to step up and lead the organisation with the latest technology and trends. This year’s conference will focus on:

·         Accelerating Towards becoming an Influential CMO

·         The Power of Marketing Instruments

·         CMO as Brand Custodians

·         ROI and ROX: Essentials of “Smarketing

·         Relevance to Revenue Generating

·         The Analytic Age of Marketing Through Data

·         The 3Ps: People, Product and Passion

·         It is Time to Level-Up Your Digital Marketing Strategy

·         Digitasation: A Big Shift to Win the Game

Be part of our full-day workshop with a highly sought after topic on Leading in a “Brand New” Digital World that will enrich you with the framework needed to be the impact of growth within your organisation.

 


Key Topics

  • Staying at the Forefront: Accelerating your Role as the Global Business Growth and Brand Leader
  • Reaching the Far Corners: How Business, Diversity and Culture Tells Your Brand’s Story
  • Transitioning from a Traditional to Innovative CMO: Embracing Digital Change and Acquiring New Skills
  • Demystifying Artificial Intelligence (AI) and Powering your Platforms into Hyperdrive
  • Voice, Visibility and Value: Brand Positioning that is Centred towards Gen Y and Z

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Margaret Franco
    SVP – Marketing EMEA
    Dell Technologies, UK

    Benjamin Schroeder
    SVP – Head of Marketing and Communications
    Siemens, UAE

    Peter DeBenedictis
    CMO – Middle East & Africa
    Microsoft, UAE

    Sandeep Poduval
    Head of Marketing
    Commercial Bank of Dubai, UAE

    Ahmed Hatem
    KFC Marketing Director MENA
    Americana Group, UAE

    Emre Tok
    Vice President of Customer Growth, Experience & Digital Marketing
    Careem, UAE

    Pankaj Batra
    Chief Brand Officer – Pizza Hut, META
    Yum! Brands, UAE

    Mohammed Abuazzah
    Director – Strategic Marketing
    Saudi Arabian General Investment Authority (SAGIA), KSA

    Click Here For Full Agenda

    Voice of Our Customers
    • The networking opportunities and panel discussions were excellent. Al- Fozan Holding Company
    • Experienced and high profile speakers. Abunayyan Group, Saudi Arabia
    • Best practices were very good examples. The experience with marcus evans was a first time and it was very good. Abu Dhabi Municipality
    • The course leader engaged is one of your areas of excellence. Ma’aden
    • Great line up of speakers that were from different industries. Bank Sohar
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA


    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Telephone:
    +603 2603 2597
    Fax: +603 2603 2597
    Email: BernadineM@marcusevanskl.com