marcusevans middle east conferences

AI: Driving CX Transformation

Transforming into the digital age by integrating AI for a seamless customer experience

25-26 Mar 2019
Dubai , United Arab Emirates

Why You Should Attend

AI: Driving CX Transformation

The ongoing digital revolution and the remarkable advancement of technology over the last decade have transformed traditional business models and enabled customers to engage at their convenience with organisations across multiple channels. It’s predicted that by 2020, digital technologies, including machine learning, artificial intelligence, and robotic automation will further augment the customer experience (CX) with innovative and personalised solutions. Organisations that are flexible and to openly embrace this model will emerge as masters of the customer experience (CX). It was announced that the UAE Strategy for Artificial Intelligence (AI), focuses on improving government performance by creating an innovative and highly-productive environment. The UAE has also appointed the country’s (and world’s) first Minister of State for Artificial Intelligence as part of its ambition to be at the forefront of the global technological revolution.

Join us and find out how to provide a seamless customer journey and experience with the added ingredient of Artificial Intelligence (AI). This conference is a platform that connects the major industry players of the region with key decision makers across all sectors to discuss the most cutting edge innovations and upcoming trends that help shape the future of CX. Hear from industry aspects on the following topics; Today’s Digital Boom: Assessing Critical Processes Required in Implementing Various AI Technologies to Remain Competitive in the Market, Key Enabler & Value Creator: Digitalising the Customer Experience, Man vs Machine: The Importance of Maintaining a Human Touch within the use of Technology, Happy Customers: Improving Customers Loyalty by Leveraging AI & Cloud Based Platforms and many more.

Be part of our half day workshop with a highly sought after topic on Design Thinking and Agile Methods in Providing a Seamless Customer Journey that will enrich you with the framework needed to lead transformation within your business. Join us now and be prepared to take away key practices that will turn your organisation into a beacon of excellence


Key Topics

  • Today’s Digital Boom: Assessing Critical Processes Required in Implementing Various AI Technologies to Remain Competitive in the Market
  • The Consumer Journey: Mapping the Appropriate Omni-channel Strategy for your Organisation
  • Key Enabler & Value Creator: Digitalising the Customer Experience
  • Deeper Dives: Importance of Integrating Emotional Intelligence in Today’s AI Age
  • Happy Customers: Improving Customers Loyalty by Leveraging AI & Cloud Based Platforms

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Khaled Ali
    Vice President Customer Experience & Care Centers
    Saudi Telecom Company, KSA

    Hany Mokhtar
    Vice President – Customer Experience
    Mobily, KSA

    Dr. Jasdeep Bhambra
    Data Science Manager
    AW Rostamani Group, UAE

    Anshul Srivastav
    Chief Information and Digital Officer
    Union Insurance, UAE

    Fady Sleiman
    Global Chief Digital Officer
    Petrofac, UAE

    Hussain M. Dajani
    GM Customer Experience
    Nissan Motor Corp, UAE

    Hussain Al Fardan
    Head of Innovation Center
    Dubai Customs, UAE

    Shahid Ahmed Osmani
    Senior Consultant – IT Unit
    The General Secretariat of the Executive Council, Dubai Government, UAE

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director (Asia Pacific, Middle East and Africa)

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Fax: 0060327236699