marcusevans middle east conferences

New Retail: Reinventing the Shopper Experience 2018

Reaping profits and loyalty from excellent shopper marketing strategy, retail activation, store concepts and tactics on multiple touch-points in customers’ Path-to-Purchase journey

24-25 Sep 2018
Dubai, United Arab Emirates

Why You Should Attend

New Retail: Reinventing the Shopper Experience 2018


 Be ready for shopper marketing to take centre-stage.

Technology is disruptive and so are shoppers. Retailers must continuously meet the challenge and look for innovative avenues to activate along the shoppers’ Path-to-Purchase journey in the new retail eco-system. Consumers of today have heightened expectations, exert strong influence to reshape organisations’ decisions of brands and products and have the power to make or break a brand.

In a highly competitive Middle East landscape, retailers must be in sync with shoppers’ behaviours and demands in order to reach and engage these tech-savvy consumers across multiple touch-points. This makes it even more crucial for retailers to explore and combine the four main pillars of shopper marketing which are customer loyalty, customer experience, consumer insights and analytics, and digital disruptors as the new default setting.

This conference reveals the secret to success in shopper marketing through case-studies and addresses the current business challenges organisations are facing today. It covers crucial strategies on adopting a shopper-centric approach, shopper insights, in-store activation, latest innovations in retail for both digital and brick and mortar stores, as well as measuring the marketing ROI effectively that will ultimately lead to the winning of the hearts and wallets of today’s shopper.

Be a game changer! Come and join us today to gain valuable and unique insights into shopper activation and intelligence at the Shopper Marketing Excellence 2018 conference.

Why Choose marcus evans Conferences?

marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

Practical Insights From

Franck Boissinot
Vice President of Marketing and eCommerce
Majid Al-Futtaim, Carrefour, UAE

Asli Germen
Chief Marketing Officer
Majid Al-Futtaim, Carrefour, UAE

Hasan Askarov
Head of Marketing and Intelligence
Etisalat, UAE

Scott Ellis
Programme Director, Department Stores, Luxury Home and Jewellery
Al Tayer Retail, UAE

Tushita Garga
Senior Channel Marketing Manager, Middle East and Africa
Microsoft, UAE

Hassan Naja
Head of Brand Activation
Johnson & Johnson, KSA

Andy Hoekstra
Head of Shopper Marketing, Middle East and North Africa
Logitech, UAE

Alex Malouf
Head of Marketing Communications
Proctor and Gamble, UAE

Click Here For Full Agenda

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Event Contact

For all enquiries regarding speaking, sponsoring and attending this conference contact:

Mary-Anne Loui

Suite A-20-1, Level 20, Hampshire Place Office
157 Hampshire, 1, Jalan Mayang Sari

Fax: +603 2723 6699