marcusevans middle east conferences

New Retail: Reinventing the Shopper Experience 2018

Reaping profits and loyalty from excellent shopper marketing strategy, retail activation, store concepts and tactics on multiple touch-points in customers’ Path-to-Purchase journey

24-25 Sep 2018
Dubai, United Arab Emirates

Why You Should Attend

New Retail: Reinventing the Shopper Experience 2018


 Be ready for shopper marketing to take centre-stage.

Technology is disruptive and so are shoppers. Retailers must continuously meet the challenge and look for innovative avenues to activate along the shoppers’ Path-to-Purchase journey in the new retail eco-system. Consumers of today have heightened expectations, exert strong influence to reshape organisations’ decisions of brands and products and have the power to make or break a brand.

In a highly competitive Middle East landscape, retailers must be in sync with shoppers’ behaviours and demands in order to reach and engage these tech-savvy consumers across multiple touch-points. This makes it even more crucial for retailers to explore and combine the four main pillars of shopper marketing which are customer loyalty, customer experience, consumer insights and analytics, and digital disruptors as the new default setting.

This conference reveals the secret to success in shopper marketing through case-studies and addresses the current business challenges organisations are facing today. It covers crucial strategies on adopting a shopper-centric approach, shopper insights, in-store activation, latest innovations in retail for both digital and brick and mortar stores, as well as measuring the marketing ROI effectively that will ultimately lead to the winning of the hearts and wallets of today’s shopper.

Be a game changer! Come and join us today to gain valuable and unique insights into shopper activation and intelligence at the Shopper Marketing Excellence 2018 conference.

Key Topics

  • Mastering the art of shopper centric marketing for excellent activation strategies in a disruptive age
  • Wooing your customers with location based technology and personalisation to drive brand conversion and loyalty
  • Predicting future sales with in-store traffic management strategies for resource savings
  • Bringing on the dollars at the brick and mortar stores in the niche market through consumers’ multiple touch-points
  • Leveraging omnichannel platforms to connect the dots on consumer behaviour to boost profits
  • Previous Attendees Include

    Abu Dhabi Municipality
    Wataniya Mobile
    Bank Sohar
    Y K Almoayyed

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Silver Sponsor
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    Bronze Sponsor
    Promocell Advertising and Marketing
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    Practical Insights From

    Franck Boissinot
    Vice President of Marketing and eCommerce
    Majid Al-Futtaim, Carrefour, UAE

    Kate Maher
    Senior Director Retail Concept Creative
    Adidas, Germany

    Hasan Askarov
    Head of Marketing and Intelligence
    Etisalat, UAE

    Scott Ellis
    Programme Director, Department Stores, Luxury Home and Jewellery
    Al Tayer Retail, UAE

    Tushita Garga
    Senior Channel Marketing Manager, Middle East and Africa
    Microsoft, UAE

    Hassan Naja
    Head of Brand Activation
    Johnson & Johnson, KSA

    Andy Hoekstra
    Head of Shopper Marketing, Middle East and North Africa
    Logitech, UAE

    Alex Malouf
    Head of Marketing Communications
    Proctor and Gamble, UAE

    Click Here For Full Agenda

    Voice of Our Customers
    • "Best practices were very good examples. The experience with marcusevans was a first time and it was very good" -Abu Dhabi Municipality
    • "The course leader engaged is one of your areas of excellence" -Ma’aden
    • "The conference created and helped in sharing experience that boost new ideas to overcome challenges faced in practice" -Wataniya Mobile
    • "Great line up of speakers that were from different industries" -Bank Sohar
    • "Workshop was really interesting and a lot of knowledge was gained on the subject matter" -Y K Almoayyed
    Latest Conference News & Resources

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597