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MENA Digital Marketing and Omnichannel Innovations 2018

Recalibrating the digital marketing strategy through use of trending technologies to optimise the customer journey and achieve superior business results

1-2 May 2018
Hyatt Regency Riyadh Olaya, Saudi Arabia

Conference Workshop

Digital Marketing Clinic

Mapping and Capturing the Customer Journey On the Omnichannel

Workshop Moderator: Filipe Carrera

Company: International Speaker, Author, Trainer and Coach, Portuguese Institute of Marketing Management

Why You Should Attend

MENA Digital Marketing and Omnichannel Innovations 2018

Digital disruption is unstoppable and evolving at a speed in the Kingdom!

As businesses are facing the challenges of capturing the Millennialsí deep pockets worth billions of dollars, the digital marketing strategy needs to be recalibrated to ensure a successful transition into new ways of doing business on the omnichannel. There are new skills and technologies to be mastered to scale success. Failure to do so will lead to loss of customers particularly where continuous innovation is necessary to drive improved customer satisfaction, loyalty, advocacy and ultimately revenue growth.

Internet-of-Things, mobile app, artificial intelligence, augmented reality, virtual reality and video are some of the touchpoints for Millennials to discover and buy products with the expectations for a more personalised and frictionless experience.

Join us for this upcoming two-day MENA Digital Marketing and Omnichannel Innovations 2018 conference and workshop that will explore a broad range of topics from Digital Transformation as The Big Shift at the Heart of the Marketing Strategy, Omnichannel Evangelist for Smart Sales on Digital Channels, The Survival Kit to Stay in The Digital Race, The Art of Digital Storytelling, to Creating a Digital Marketing Dream Team among others.

Stay on top of the game and join us now for valuable insights to ensure an effective digital transition!


Key Topics

  • Developing powerful content marketing for greater traffic and conversion
  • Driving purchasing decision on omnichannel to gain monetary traction
  • Capturing the Millennial purchase journey through personalisation and targeting
  • Bridging the gap between devices and channels for a unified customer experience
  • Responding to trending technologies and changing markets to drive revenue growth
  • Previous Attendees Include

    Abu Dhabi Municipality
    Wataniya Mobile
    Bank Sohar
    Y K Almoayyed

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Sami El Natour
    Chief Marketing Officer
    American Express, KSA

    Christian R. Andersen
    Director of Portfolio Marketing MENA
    IBM, UAE

    Mansour Salameh
    Head of Omnichannel Retail
    Facebook, UAE

    Khaled Ismail
    Vice President of Communications, MENA
    Tetra Pak, UAE

    Usama Qasem
    Regional Marketing Communications Manager - MENA

    Amgad Sanad
    Head of eChannel and Omnichannel
    Sony, KSA

    Majed Al Tahan
    Chief Executive Officer and Founder
    AYM (Danube App), KSA

    Ishtiaq Ahmed
    Mobile Financial and Digital Payment - Emirates Data Clearing House (EDCH)
    Etisalat Service Holdings, UAE

    Click Here For Full Agenda

    Voice of Our Customers
    • "Best practices were very good examples. The experience with marcusevans was a first time and it was very good." -Abu Dhabi Municipality
    • "The course leader engaged is one of your areas of excellence." -Ma’aden
    • "The conference created and helped in sharing experience that boost new ideas to overcome challenges faced in practice." -Wataniya Mobile
    • "Great line up of speakers that were from different industries." -Bank Sohar
    • "Workshop was really interesting and a lot of knowledge was gained on the subject matter." -Y K Almoayyed
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Mary-Anne Loui

    Suite A-20-1, Level 20, Hampshire Place Office
    157 Hampshire, 1, Jalan Mayang Sari

    Fax: +603 2723 6699