marcusevans middle east conferences

Customer Compass: Engagement, Experience, Expectations

Transforming the customer engagement landscape through today’s revolutionary customer-centric approaches

1-3 May 2017
Dubai, United Arab Emirates

Why You Should Attend

Customer Compass: Engagement, Experience, Expectations

Are your customers the core of your business?

Being a customer-centric focused organisation is no longer an option. End users today crave for different values, treatments and needs. Service trumps product! Instant gratification trumps patience! And as the business platform moves towards e-commerce and customer’s needs are met instantly, brick and mortar businesses need to re-evaluate where they stand. Disruptions are inevitable and it needs to be embraced if not benchmarked. Even the UAE government are championing this notion, with their initiative on Happiness Meter and the recently established Ministry of Happiness. And hence, the customer journey touch points needs to be revamped to address the “wants” and “needs” of today’s customer, while at the same time increasing brand exposure, brand loyalty and ROI.

Therefore, investing in a whole new level of customer experience and service excellence is unquestionable. Embark on a new customer journey by investing in our upcoming 3-day Customer Compass: Engagement, Experience and Expectations conference. Join us as we forecast the changing customer trends, setting the customer excellence culture from the boardroom, question Chatbots and Artificial Intelligence, discuss the impact of new disruptors in the business scene and ultimately, participate in our post conference workshop on Design Thinking, where we recreate your customer experience.

With a myriad of interactive sessions such as The Powerhouse Talk, Situational Room with a Customer-Centric Evangelist, GenTech Panel and Workbench Exercise, you can be sure to walk away with revolutionary ideas to be implemented in your organisation!


Key Topics

  • Forecasting changing customer trends and its impact on your role
  • In-House perspective: How do I position customer experience from the board level?
  • Chatbots, robotics and AI: Do we not need the human factor to create an amazing service?
  • The GenTech Panel: Are disruptions disrupting our route to customer journey excellence?
  • Design thinking: Recreating your customer experience

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Ahmed Aly Shaban
    Senior Consultant – Government Services
    Prime Minister’s Office, UAE

    Dr. Ali Al-Azzawi
    City Experience Advisor
    Smart Dubai Office, UAE

    Hany Mokhtar
    Director of Customer Experience
    Zain, KSA

    Rimzie Ismail
    Head of Customer Affairs and Service Initiative
    Dubai Airports, UAE

    Mohamed Thomson
    Management Advisor, PR & Communications, Customer Services
    Ministry of Municipality Affairs and Urban Planning, Qatar

    Saif Mohd Saeed
    Head of Customer Service
    Dubai Insurance Company, UAE

    Hani Masgidi
    General Manager – Group CRM
    AWRostamani, UAE

    Dr. Ali Asery
    Executive Director of Patient Experience
    King Fahad Medical City, KSA

    Click Here For Full Agenda

    Voice of Our Customers
    • Overall, it was excellent! DEWA
    • You did well! Omantel
    • Workshop was really interesting and a lot of knowledge was gained on the subject matter Y.K Almoayyed
    • Best practices were very good examples. The experience with marcusevans was a first time and it was very good Abu Dhabi Municipality
    • Overall, the organising of the event was very, very good! It was my best experience to-date Commercial Bank of Dubai
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director (Asia Pacific, Middle East and Africa)

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Fax: 0060327236699