marcusevans middle east conferences

Publicity and Communications Exchange

Creating the frontier for information and publicity warfare on a corporate business platform to generate competitive image familiarity

23-24 Nov 2002
venue to be confirmed, Dubai, United Arab Emirates

Conference Workshop

Developing an in-house PR on the C-Suite Level

A structured revision on the necessary elements for communication functions on the board level, frameworks, roadmaps and case studies

Workshop Moderator: Maud Davis

Company: Maud Davis PR, UK

Why You Should Attend

Publicity and Communications Exchange

This conference aims to address the increasing prominence of PR and Communication in the competitive world of corporate businesses. As a rapid developing country, equally established personnel for Publicity and Communication are required. With proper guidance and assistance, the PR and Communication experts in GCC stand to be among the best and renowned internationally.

Share in discussion themes on increasing business potential from publicity, assimilating PR into a high-performing corporate system and also a workshop about developing an in-house PR on the C-Suite level. The PR and Communication industry in GCC will now prepare for a different level of competition.

Key Topics

  • Employing PR as an Advertising Tool: Why the Public only Hears What They Want
  • Associating PR with Media to Acquire Optimum Message Delivery in a World of Drowning Information
  • Roles of PR and Corporate Communications: Being Professionally Distinctive to Effectively Construct an Objective and Duty Framework
  • Putting PR in the Room: What Happens when a PR Speaks on the Board
  • Adjusting to the Market Potential of Utilising PR as a Public Perception Tool and Reaping the Benefits
  • Previous Attendees Include

    Abu Dhabi Pension Fund
    Bahrain International Circuit
    Dubai Silicon Oasis
    Emirates NBD
    Naseej BSC
    National Bank of Kuwait
    Qatar Steel Company
    Samba Financial Group
    Viva Telecom
    Zamil Industrial

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Paul Boulos
    Head Of Marketing & Corporate Communication, PR & CSR
    Commercial Bank of Dubai, UAE

    Amjad Shacker
    Corporate Communication General Manager
    Saudi Telecom Company, Saudi Arabia

    Linda Abdul Hay
    Director of Public Relations
    Atlantis The Palm, UAE

    Farah Al Alami
    Director of Communications & Public Relations
    Cleveland Clinic Abu Dhabi, UAE

    Lubna Forzley
    Regional Head of Communications
    BNP Paribas Middle East and Africa Region, Bahrain

    George Kotsolios
    Head of PR & Social Media Content Management
    GMASCO (An Al-Futtaim Group company), UAE

    Mariam Al Shorafa
    Head of Corporate Communications & Marketing
    Ajman Bank, UAE

    Click Here For Full Agenda

    Voice of Our Customers
    • “Case studies are perfect” - Juhayna
    • “Well organised, very helpful staff and very professional” - Bee’ah
    • “The course leader is very well organised and experienced“ - Chief Regulatory Officer, Wataniya Telecom
    • “Learn the best way in dealing with social media cases” - Emirates NBD
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director (Asia Pacific, Middle East and Africa)

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Fax: 0060327236699