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CMO Middle East 2015

Transforming CMOs into powerful market leaders to drive seamless consumer experiences from brand promises through successful brand delivery

3-4 May 2015
Hyatt Regency Dubai Creek Heights, United Arab Emirates


Why You Should Attend

CMO Middle East 2015

The ‘CMO Middle East 2015’ conference will be exploring themes on The Next Generation of CMOs, Marketing Innovation 2.0, The Best of Marketing from the East to the West, The Next Wave of Globalisation, The Rise of Chief Digital Officers, Marketing Data Analytics 360° and The Power Couple: CMOs and CIOs.

With the unique GCC’s business landscape and the global economic uncertainty, turnover rates of CMOs are higher than ever before. Mounting pressure for them to demonstrate immediate return of investments with limited resources available has caused their marketing responsibilities to take on greater heights. To top this, technologies are advancing in ways that never seemed possible a decade ago and brands must now move with great speed to live up to consumer’s expectations and demands. The message for CMOs is now extremely clear, if a CMO does not keep up with this incredibly fast pace of market change, the CMO is all but lost. 

Come join us in our customised panel discussions focusing on Winning CMOs: Positioning Yourself as a Technology Trend-Setter. We have also tailored our interactive mini think-tank session on Quest for the Best for you to leverage on. All of these quintessential insights will help your organisation take leaps across multiple successes of a lifetime!

 


Key Topics

  • Highlighting how Malaysia’s national carrier, Malaysia Airlines, rebuilt their brand after the MH370 and MH17 tragedies
  • Leveraging on Sony Middle East and Africa’s innovative marketing strategy in the planning and execution of the Sony Underwater Store
  • Positioning CMOs at the digital frontline like Google to revolutionise your marketing function
  • Unleashing creativity and fun ideas like Hollywood’s most loved motion graphics company, Pixar Animation Studios on how they win over and retain customers
  • Discovering how pay TV network, OSN builds brand engagement and emotionally connect with audiences through successful CSR implementations

  • Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.




    Event Partners


    Practical Insights From

    Tarek Abdalla
    Head of Marketing, Middle East and North Africa
    Google Inc, UAE

    Spyros Gousetis
    Director of Marketing
    Sony Middle East and Africa, UAE

    Sami El Natour
    Chief Marketing Officer
    American Express, Saudi Arabia

    Dean Dacko
    Vice President of Marketing
    Malaysia Airlines, Malaysia

    Hussein Freijeh
    Managing Director of Middle East and Africa
    Yahoo! Inc, UAE

    Rana Bouri
    Chief Marketing Officer Lead
    Microsoft, UAE

    Mohamed Khalil
    Chief Commercial Officer
    Bahrain Airports Company, Bahrain

    Click Here For Full Agenda

    Voice of Our Customers
    • Excellent coverage of overall marketing practices and theories – Al Maabar, UAE
    • Great overall, very engaging sessions – ADIB, UAE
    • I had a great experience – Al Ain Municipality, UAE
    • Great experience – Salalah Methanol Company, Oman
    • Great experience! – KAMCO, Kuwait
    Latest Conference News & Resources



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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director (Asia Pacific, Middle East and Africa)


    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Telephone:
    0060327236604
    Fax: 0060327236699
    Email: BernadineM@marcusevanskl.com