marcusevans middle east conferences

Social Media+

Revolutionising historical social media strategies, redesigning current ROI measurement frameworks and generating greater returns for tomorrow

9-10 Mar 2015
Le Meridien Dubai, United Arab Emirates

Conference Workshop

Social Marketing Metrics and Calculating ROI

Driving the Purchasing Decision through the Power of Social Media

Workshop Moderator: Guy Powell

Company: President and Founding Partner,ProRelevant Marketing Solutions, USA

Why You Should Attend

Social Media+

In our upcoming Social Media+ 1-day conference and 1-day training on Calculating Social Media ROI, participants would be awed by the various strategies and tools our presenters are sharing that focuses on brand strengthening, generating sales, increasing contacts and contributing those digital footprints to your operational bottom line.

You have jumped on the social bandwagon, now let’s take a step further and explore the next frontier for social media.

With E-Commerce mushrooming in our digital sphere thus increasing competition, even established brands cannot just sit back and rely on traditional marketing channels and risk losing market share. Today, smart businesses are taking a great leap forward and are brazenly harping on Facebook, Instagram, Twitter etc to maximise their brand exposure and to elevate business success.

But how would you know if you are leveraging on your social media marketing efforts correctly towards getting the returns that you anticipated? It known across board that social media is one of the most challenging platforms for brands to measure ROI. Marketers are constantly under immense pressure to quantify the ROI of their social media activities.


Key Topics

  • Calculating your social media ROI through big data and cloud computing analytics
  • Establishing proper content development and delivery to increase brand awareness
  • Coordinating social media efforts with international teams to drive purchasing decision across borders
  • Activating your fans by developing ‘influencers’ and measuring them
  • Fighting social media with social media for effective crisis management
  • Previous Attendees Include

    Brand Manager,ABANA Enterprise
    Group Marketing Director,Al Ghalia
    Social Media Officer,Al Ghalia
    Director Corporate Marketing,Al Maabar International Investments
    VP,Dubai Silicon Oasis Authority
    Digital Marketing Specialist,Emirates NBD
    Senior Specialist Communication and Marketing,Etihad Atheeb Telecom Company
    Marketing Consultant,Full Stop Advertising
    Marketing Executive,KIPCO Asset Management Co (KAMCO)
    Sales & Marketing Manager,Kuwait Flour Mills & Bakeries Company
    Marketing Communications Specialist,MTN Sudan
    Assistant Digital Marketing Manager,Nestle Pakistan Ltd
    Corporate Affairs Manager,Oman Oil Marketing Company SAOG
    Assistant General Manager,Samba Financial Group
    Product & Marketing Manager,Sharp Middle East FZE
    Media Advisor,The Danish Egyptian Dialogue Institute (DEDI)

    Why Choose marcus evans Conferences?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Shiva Singh
    Social Media Marketing Specialist
    Ooredoo, Qatar

    Heba AlSamt
    Digital Media Director
    Dubai Media Incorporated, UAE

    Naveed Ashgar
    Chief Marketing Officer
    Habib Bank Limited, Pakistan

    Ali Sabkar
    Founder and President
    Social Media Club, Bahrain

    Usama Qasem
    Regional Digital Marketing Manager
    Al Futtaim Group – IKEA – UAE, Qatar, Egypt, Oman

    Basel Anabtawi
    Social Media Manager – Function Head

    Click Here For Full Agenda

    Voice of Our Customers
    • Guy was superb! He interacted with all participants and kept us on our toes- Emirates NBD, UAE
    • Excellent coverage of overall social media practices and theories- AlMaabar, UAE
    • Great experience and great trainer! - KAMCO, Kuwait
    • Great overall, very engaging sessions- ADIB, UAE
    • I had a great experience- Al Ain Municipality, UAE
    Latest Conference News & Resources

    Join the Discussion

    Follow on LinkedIn

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director (Asia Pacific, Middle East and Africa)

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Fax: 0060327236699